President & Founder
Learn More About Terri Rickard
Terri Rickard is the Founder and President of Southwestern Travel. She began her career with the Southwestern Family of Companies in 2012 as the Executive Assistant to the CEO. In her role as Executive Assistant she took on a major project to create an internal managed travel program for the (then) 16 operating divisions, managing over $5 million in annual travel spend.
In just a few years of collecting company travel data, intense industry research and perfecting the vendor contract negotiation process, she achieved savings of over $500,000. In 2016, she turned this internal travel program into a public service and launched Southwestern Travel Group with the focus of helping and consulting other companies to save money on group travel, specifically in regards to meetings and incentives.
Today, as President, she focuses on the vision of the company, execution of the vision and recruiting A+ people. She is a hands on team player actively saving clients’ money, training , negotiating and ensuring all best practices are adhered to for every event or adventure planned.
Terri started her career as the Executive Assistant to Henry Bedford, former CEO and current Chairman of the Southwestern Family of Companies.
In 2019, in the third year of being in business, SWTG under Terri’s leadership joined the Southwestern Family of Companies Million Dollar Club, a few months later SWTG hit over 2 Million annual revenue.
In 2020, Terri was named to Nashville Business Journal’s 40 Under 40 list.
A Personal Touch
When not working, you can find Terri spending time with her husband, Jared, and their 4 children who range in age from 5 years old to 13 years old. Terri and her family enjoy outdoor activities such as hiking, biking and canoeing. They enjoy attending local community events and going to see the Nashville Predators play. And, yes, you guessed it… Terri loves to travel!